From Computer Phobia to a Dream Website: A Case Study in custom Squarespace website design for creative entrepreneurs

When we think of creating a custom Squarespace website design for creative entrepreneurs, we often focus on the tech, the layout, the SEO. But sometimes, it's about something much deeper — finding the courage to bring your dream into reality when the tools feel intimidating and unfamiliar.

This was exactly the case when Joni came to me.

Before We Worked Together: Fear, Overwhelm, and a Dream on Hold

Before we began working together, Joni was completely overwhelmed by the idea of using a computer — let alone building a website. In her own words:

"I was completely terrified by computers... I asked if Angela would be ok with basically holding my hand throughout the process."

Joni had been sitting on her dream website for a long time. She had beautiful visions, a strong sense of the heart of her business, and a clear desire to connect with her community — but the tech wall was simply too high.

She had tried many times to go it alone:

"I tried endlessly to get myself to make a website on my own... but I just could not make myself take the steps to get it started."

The Turning Point: A Compassionate Connection

What made Joni reach out was not just needing technical help. She also needed someone who could meet her where she was, with patience, warmth, and no judgment. A recommendation from another client sealed the deal.

"Angela was so patient, kind, and encouraging with me, which is what I needed most of all... She was able to pivot from a highly professional, fast-moving approach to one that was compassionate and understanding. She never made me feel like I was going too slowly."

Throughout the process, I encouraged Joni to share her ideas, however big or small, and assured her that every question was valid — because it was. Together, we created a safe space for creativity to flow without pressure.

The Result: A Website That’s 100% HER

Joni’s final website is not just a collection of pages, but a joyful, colorful reflection of her and her business.

"I am ecstatic! My website is truly my dream website — it is exactly me and conveys what I want to say to my community. It’s colorful, fun, whimsical, and organized so beautifully that guests want to keep exploring."

The layout was designed to be both user-friendly and engaging, with repeated links to important areas, making it easy for her audience to find what they need while enjoying the journey.

Even more powerful than the aesthetics, though, was the shift Joni experienced internally.

"Working with Angela helped me clarify my business identity and really figure out what I wanted to put out into the world. I had never thought so thoroughly about the image I wanted to convey — this is not just a cut and paste website. It's full of fun, heart, and ME."

The Unexpected Gift: Business Clarity and Confidence

One of Sarah’s biggest surprises during our work together was how much deeper she came to understand her own brand. She discovered new layers of what she wanted to express and share with her audience.

"I loved going deeper into the creative aspects — exploring my ideas, my colors, my story. The website speaks for itself. It tells a beautiful story and allows guests to get to know me."

A Word to Future Website Clients

When asked what she would say to someone thinking about working with me, Joni didn’t hesitate:

"Do it! Angela is worth every moment, every penny, and all the effort you put into discovering what you really want your website to be."

And if you’re someone who feels anxious about tech, overwhelmed by the idea of launching your online presence, or unsure where to even begin — know this:

You are not alone.
You do not need to figure it out by yourself.
And your dream website? It’s absolutely possible.

💬 Client Testimonial

“I was completely terrified by computers, but Angela was endlessly patient, kind, and supportive. She held my hand through the entire process and never made me feel like I was a bother. My website is colorful, whimsical, organized, and truly ME. Working with Angela gave me clarity about my business and so much confidence. I loved every moment of exploring my creative ideas with her — and I couldn’t be happier with the result. If you’re thinking of working with her, Do it! Angela is worth every moment, every penny and all the effort that you put in to delve into what you really want your website to be.”

— Joni Hardwick